Azwar Azwar, Achmad Abubakar, Muhammad Irham

Opportunity, Challenge, and Strategy of Media in Increasing Waqf Literacy: Correlation and Thematic Interpretation of Relevant Quranic Verses

Introduction

Opportunity, challenge, and strategy of media in increasing waqf literacy: correlation and thematic interpretation of relevant quranic verses. Explore media's role in boosting waqf literacy in Indonesia. Analyze opportunities, challenges, and strategies, integrating thematic interpretations of relevant Quranic verses for effective public understanding.

Abstract

This study aims to analyze the role of media in enhancing waqf literacy in Indonesia by identifying the opportunities, challenges, and strategies that can be implemented through the integration of thematic interpretations of relevant Quranic verses. This research employs content analysis and thematic interpretation methods to examine the Quranic verses relevant to the research topic. Data are collected from various literature sources, focusing on verses related to charity and waqf, as well as studies concerning media that enhance public understanding of waqf. The results indicate that both mass and digital media play a significant role in improving waqf literacy through strategic information dissemination tailored to audience characteristics. The use of modern technology, collaboration with waqf institutions and religious communities, and real-time analytics present substantial opportunities to broaden public understanding of waqf. However, challenges include a lack of in-depth understanding of waqf among journalists, competition with sensational content on social media, and resource limitations. Effective strategies that can be implemented include the development of engaging educational content, strategic collaborations, multi-channel approaches, and training for journalists.

Review

The study "Opportunity, Challenge, and Strategy of Media in Increasing Waqf Literacy: Correlation and Thematic Interpretation of Relevant Quranic Verses" presents a timely and relevant analysis of the media's multifaceted role in enhancing waqf literacy in Indonesia. Its distinctiveness lies in its unique integration of thematic interpretations of relevant Quranic verses, providing a foundational religious perspective to the contemporary issue. Employing content analysis and thematic interpretation of both sacred texts and existing literature, the research effectively identifies significant opportunities for both mass and digital media. These include leveraging modern technology, fostering collaborations with waqf institutions and religious communities, and utilizing real-time analytics to significantly broaden public understanding of waqf. Crucially, the study also provides a pragmatic assessment of the challenges impeding effective waqf literacy initiatives through media. These include the identified lack of in-depth understanding among journalists regarding waqf, intense competition with sensational content prevalent on social media platforms, and persistent resource limitations. To counter these obstacles, the research outlines a series of effective strategies: the development of highly engaging educational content, the cultivation of strategic collaborations, the adoption of multi-channel communication approaches, and targeted training programs specifically for journalists. These proposed strategies are well-aligned with the identified challenges, offering actionable solutions for stakeholders. In sum, this study makes a valuable contribution to the understanding of media's potential and pitfalls in promoting religious philanthropy. By comprehensively mapping out the opportunities, challenges, and strategic solutions, all underpinned by a correlation and thematic interpretation of Quranic verses, the research offers practical insights for waqf institutions, media practitioners, and policymakers in Indonesia. Its integrated approach, combining theological grounding with modern communication strategies, strengthens its recommendations and positions it as a significant resource for developing more effective and religiously informed waqf literacy campaigns.

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