Akmaluddin Akmaluddin, Ridwan Muhammad Hasan, Asmaunizar Asmaunizar

KOMUNIKASI LINGKUNGAN PADA PENGELOLAAN SAMPAH OLEH KOMUNITAS SAHABAT HIJAU DI KOTA BANDA ACEH

Introduction

Komunikasi lingkungan pada pengelolaan sampah oleh komunitas sahabat hijau di kota banda aceh. Komunitas Sahabat Hijau di Banda Aceh menerapkan komunikasi lingkungan untuk pengelolaan sampah. Edukasi masyarakat, program Less Waste Event, sinergi pemerintah, dan promosi media sosial.

Abstract

Tujuan dilakukan penelitian ini adalah untuk mengedukasi masyarakat Kota Banda Aceh melalui kesadaran pengelolaan sampah yang berdampak pada komunikasi lingkungan yang dibangun oleh komunitas Sahabat Hijau. Menggunakan metode deskriptif dengan pendekatan kualitatif dalam tujuan untuk mengkaji bentuk dan strategi komunikasi lingkungan yang dibangun oleh komunitas Sahabat Hijau. Teknik penelitian ini adalah purposive sampling dengan pengumpulan data menggunakan metode observasi, wawancara dan dokumentasi. Hasil penelitian menunjukkan bahwa Komunitas Sahabat Hijau membentuk program Less Waste Event (LWE) dengan menggerakkan para sahabat komunitas untuk peduli pada sampah. Masuk dan bersinergi dengan pemerintah untuk dapat memberikan edukasi pengelolaan sampah pada even-event di Kota Banda Aceh. Dan melakukan sosialisasi dan promosi melalui kanal media sosial.Kata Kunci: Komunikasi Lingkungan, Sampah, Komunitas

Review

This study tackles a highly relevant and timely subject concerning environmental communication within community-led waste management initiatives in Banda Aceh. The clearly articulated objective to understand how the "Sahabat Hijau" community educates the public and builds environmental communication around waste management is commendable. By exploring the specific forms and strategies employed by this community, the research promises to offer significant practical and theoretical insights into sustainable urban development and community engagement in environmental stewardship. Methodologically, the descriptive qualitative approach, utilizing purposive sampling and data collection through observation, interviews, and documentation, appears well-suited to achieve the stated objectives of analyzing communication forms and strategies. The abstract effectively highlights key findings, including the development of the "Less Waste Event (LWE)" program, the community's synergistic collaboration with the local government to integrate waste education into public events, and their strategic use of social media channels for broader outreach and promotion. These findings offer an initial glimpse into the multi-faceted approach taken by Komunitas Sahabat Hijau. Overall, this research promises to provide valuable insights into effective environmental communication strategies at the community level, particularly within the context of waste management in an Indonesian urban setting. The focus on a specific community offers a rich case study that can inform similar initiatives elsewhere. For the full paper, it would be beneficial to delve deeper into the perceived *impact* and *effectiveness* of these communication strategies, perhaps by exploring community reception, observable behavioral changes, or the specific challenges encountered in fostering sustainable waste management practices. This would further strengthen the practical implications and scholarly contribution of the study.

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