Azira Novia Rizal, Dinda Rosanti Salsabela, Mirza Sazeta, Arissy Jorgi Sutan

Implementasi Kewirausahaan Sosial Dalam Pengembangan Industri Rumahan Olahan Nanas Di Desa Agrowisata Tangkit Baru Muaro Jambi

Introduction

Implementasi kewirausahaan sosial dalam pengembangan industri rumahan olahan nanas di desa agrowisata tangkit baru muaro jambi. Telusuri implementasi kewirausahaan sosial di industri rumahan olahan nanas Agrowisata Tangkit Baru, Jambi. Mengungkap nilai sosial, inovasi, & pemberdayaan ekonomi masyarakat.

Abstract

Desa Tangkit Baru merupakan sentra produksi nanas terbesar di Provinsi Jambi yang telah berkembang menjadi kawasan agrowisata berbasis pertanian lokal. Keberhasilan ini tidak hanya membawa dampak ekonomi, namun juga ikut mendorong partisipasi masyarakat, menciptakan inovasi berbasis potensi lokal dan memperkuat pemberdayaan masyarakat. Namun, kajian yang menganalisis fenomena tersebut melalui perspektif kewirausahaan sosial masih relatif terbatas. Penelitian dilakukan di Desa Agrowisata Tangkit Baru Muaro Jambi menggunakan pendekatan kualitatif dengan desain studi kasus. Hasil penelitian menunjukkan bahwa implementasi kewirausahaan sosial pada industri rumahan olahan nanas tercermin pada dimensi social value melalui terciptanya nilai dan manfaat sosial bagi masyarakat,dimensi civil society melalui partisipasi aktif berbagai kelompok masyarakat dalam pengelolaan usaha, dimensi innovationmelalui pengembangan inovasi produk olahan dan wisata edukasi, serta dimensi economic activity melalui munculnya berbagai sumber pendapatan baru yang mendukung perekonomian desa. Penelitian ini menunjukkan bahwa industri rumahan olahan nanas telah berkembang menjadi instrumen kewirausahaan sosial yang mampu mengintegrasikan tujuan sosial dan ekonomi secara berkelanjutan. Kata Kunci : Kewirausahaan Sosial, Industri rumahan olahan nanas, Agrowisata Nanas

Review

This paper presents a timely and relevant qualitative study exploring the implementation of social entrepreneurship within the pineapple processing home industry in Tangkit Baru Agrotourism Village, Muaro Jambi. The authors effectively position their research by highlighting Tangkit Baru's success as a major pineapple production center and agrotourism area, while identifying a gap in the literature concerning its analysis through a social entrepreneurship lens. Utilizing a case study design, the research systematically examines how social entrepreneurship principles manifest across various dimensions: social value, civil society participation, innovation, and economic activity. The findings convincingly demonstrate how the home industry integrates social and economic objectives, creating tangible benefits for the community. The strength of this study lies in its focused application of social entrepreneurship theory to a real-world, localized context. By breaking down the concept into its constituent dimensions (social value, civil society, innovation, economic activity), the abstract provides a clear framework for understanding the mechanisms through which the pineapple processing industry acts as a social entrepreneurial instrument. This granular analysis is crucial for practitioners and policymakers looking to replicate similar success in other agricultural communities. The explicit connection between the pineapple industry's development and its role in fostering community participation, local innovation, and new income sources underscores the dual impact of sustainable economic growth and social empowerment. While the abstract provides a solid overview, future iterations of this research could benefit from exploring potential challenges or limitations faced during the implementation of social entrepreneurship, offering a more nuanced perspective. Furthermore, a discussion on the scalability of these initiatives or the long-term sustainability mechanisms beyond the current success would enrich the study's practical implications. Nonetheless, this paper makes a valuable contribution to the understanding of social entrepreneurship in the context of rural development and agrotourism, offering important insights for both academic discourse and regional development strategies, particularly in the agricultural sector.

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