Breno José Andrade de Carvalho, André Menezes Marques das Neves, Carla Patrícia Pacheco Teixeira, Valeska Ferraz Martins

<i>Doctor Who</i>: uma análise de interface do <i>doodle</i> jogável da Google

Introduction

<i>doctor who</i>: uma análise de interface do <i>doodle</i> jogável da google. Análise do doodle Doctor Who da Google: um estudo sobre design de interação e usabilidade. Explore a evolução da marca e a experiência do usuário com suas mutações digitais.

Abstract

Por meio de mutações artísticas de sua marca, denominadas Doodles, a Google vem homenageando eventos importantes e personalidades. As mutações no logotipo tiveram início com imagens estáticas, evoluindo para interações cada vez mais complexas, resultando em jogos. Dessa maneira, a empresa nativa do mundo digital tem introduzido uma abordagem de interação da sua marca no ciberespaço, a partir das experiências com o usuário. O artigo tem como objetivo analisar o doodle comemorativo dos cinquenta anos de Doctor Who/i&gt;, série da emissora de TV britânica BBC, considerando princípios do design de interação e da usabilidade. O percurso de análise é fundamentado por autores como Preece, Rogers e Sharp, além de Nielsen (design de interação e usabilidade); Frutiger, Strunck e Gobé (identidade visual), na perspectiva de observar a mutação da marca Google a partir das interações com os usuários.

Review

The paper "Doctor Who: uma análise de interface do *doodle* jogável da Google" proposes a timely and relevant examination of Google Doodles, specifically focusing on the interactive *Doctor Who* 50th-anniversary doodle. The authors correctly identify the evolution of Google's brand mutations, from static artistic renditions to increasingly complex and playable interactive experiences, as a significant phenomenon in digital branding. This introduction sets the stage for an investigation into how a digital-native company leverages user interaction to reinforce its brand presence and engage its audience in the cyberspace, positioning the study within a contemporary context of digital media and brand strategy. The core objective—to analyze the *Doctor Who* doodle through the principles of interaction design and usability—is well-defined and promises insightful findings. The chosen theoretical framework is robust, drawing upon established authorities such as Preece, Rogers, and Sharp for interaction design, and Nielsen for usability, complemented by Frutiger, Strunck, and Gobé for visual identity. This multidisciplinary approach suggests a comprehensive analysis that will not only assess the technical aspects of the doodle's interface but also its broader implications for brand perception and user engagement. The specific case study of the *Doctor Who* doodle provides a rich and engaging example for this detailed exploration. This study has the potential to contribute significantly to the fields of human-computer interaction, digital marketing, and brand studies. By scrutinizing a prominent example of playful brand interaction, the paper can offer valuable insights into effective interface design strategies within dynamic digital environments and how brand identity is perceived through interactive experiences. The anticipated analysis is poised to elucidate how Google's innovative approach to brand interaction fosters user engagement and shapes the understanding of its brand in the evolving digital landscape, making it a valuable contribution to the understanding of contemporary digital branding practices.

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