Abdi Ihsan

Dampak Media Digital terhadap Komunikasi Politik

Introduction

Dampak media digital terhadap komunikasi politik. Pahami dampak media digital pada komunikasi politik di Indonesia. Studi ini mengungkap bagaimana media sosial memengaruhi perilaku pemilih dan partisipasi aktif dalam kampanye.

Abstract

  This study investigates the impact of digital media on political communication in Indonesia. Political communication is not only a means to influence public opinion, mobilize support, and build a political image, but it is also the main foundation in shaping political mindsets and behaviors covering various aspects of people's lives. Digital media opens up possibilities for people to interact actively. The research method used in this study is a quantitative method that focuses on case studies in the context of political communication. Data collection  was carried out using online surveys, social media content analysis, and interviews with political communication practitioners. The results of the study show that the use of social media in political campaigns has increased drastically in recent years. The use of digital media is able to effectively change voter behavior, stimulate active political participation, and influence the direction of a political campaign with all its elements. With information easily accessible via smartphones or computers, they can form their own opinions about potential leaders and easily interact with them. Overall, political campaigns through social media in the context of elections in Indonesia have shown a very positive impact.  

Review

This study tackles a highly pertinent and critical subject: the impact of digital media on political communication, specifically within the Indonesian context. The abstract effectively highlights the multifaceted role of political communication, not just as a tool for influence and mobilization, but as a foundational element shaping political mindsets and societal behaviors. By focusing on how digital platforms foster active interaction, the research positions itself at the forefront of contemporary political science, addressing a phenomenon that has profoundly reshaped democratic processes and public engagement worldwide. The clear statement of purpose and the geographical focus make this an immediately relevant contribution to understanding modern political dynamics. The methodology outlined, a quantitative approach focusing on case studies, utilizes a comprehensive data collection strategy including online surveys, social media content analysis, and interviews with practitioners. This mixed-method data triangulation, particularly the combination of quantitative analysis with qualitative insights from interviews, promises a robust investigation. The key findings indicate a drastic increase in social media use for political campaigns, demonstrably altering voter behavior, stimulating active participation, and influencing campaign directions. The abstract further notes that easy access to information via digital channels empowers citizens to form independent opinions and interact directly with leaders, ultimately concluding a "very positive impact" of social media campaigns in Indonesian elections. Overall, this research promises significant insights into the evolving landscape of political communication in Indonesia. The findings suggesting a strong positive impact of digital media on various aspects of political engagement are compelling and offer valuable takeaways for political actors, campaign strategists, and policymakers. While the abstract strongly emphasizes the positive outcomes, the full paper would undoubtedly elaborate on the specific mechanisms and underlying data supporting these conclusions. This study stands to contribute meaningfully to both academic understanding and practical applications in the field of political communication in the digital age.

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