Vincent Gerrard Emmanuel, Alya Dwi Salsabila, Diva Listiani, Marcellino Adjie, Yepta Siallagan

Communication Audit: Analysing Communication Effectiveness Through Organisation Communication Evaluation (OCE)

Introduction

Communication audit: analysing communication effectiveness through organisation communication evaluation (oce). Analyze communication effectiveness in a student organization (KPC-DIY) via a communication audit. Identify issues like low Instagram interaction & member participation, offering recommendations for improvement.

Abstract

The objective of this study is to identify and analyse the communication issues currently being experienced, and to provide concrete recommendations for addressing these issues through communication audits in the Keluarga Pelajar dan Mahasiswa Cirebon Daerah Istimewa Yogyakarta (KPC-DIY) in the Special Region of Yogyakarta. The qualitative research method was employed, utilising a descriptive approach. The findings of this study indicate that KPC-DIY is experiencing communication issues, particularly a lack of interaction on the Instagram account @kpc.diy and a decline in participation from new members. This has resulted in ineffectiveness in the organisation's programmes. Consequently, it is recommended that a communication audit be conducted. The study also presents several recommendations, including the use of alternative posting formats, the incorporation of interactive captions, and the development of programmes aligned with the interests of students to enhance the involvement of new members.

Review

This study, "Communication Audit: Analysing Communication Effectiveness Through Organisation Communication Evaluation (OCE)," presents a clear and timely objective: to diagnose communication issues within KPC-DIY and offer practical recommendations through the lens of communication audits. Employing a qualitative, descriptive approach, the paper aims to provide actionable insights for a specific youth organization in Yogyakarta. The abstract effectively outlines the study's scope, methodology, and commitment to addressing real-world communication challenges faced by student organizations. The core findings highlight specific and pertinent communication problems within KPC-DIY, including a noticeable lack of interaction on its Instagram account (@kpc.diy) and a subsequent decline in new member participation, which is identified as a root cause of programme ineffectiveness. While these issues are clearly articulated and relevant in today's digital landscape for student organizations, the abstract's leap to recommending a broad "communication audit" without further elaboration on its specific scope or how it directly addresses *these particular* digital and engagement challenges leaves a gap. A brief indication of how such an audit would specifically delve into social media strategy or member recruitment communication would strengthen the abstract's analytical coherence. Nevertheless, the subsequent specific recommendations—utilizing alternative posting formats, incorporating interactive captions, and developing interest-aligned programmes—are highly actionable and directly target the identified problems of online engagement and new member involvement. These practical suggestions demonstrate a clear understanding of the immediate challenges and offer concrete steps towards improvement. For a comprehensive journal article, the full paper should thoroughly detail the proposed communication audit's framework, explaining how its findings would specifically inform and validate these targeted recommendations, thereby offering a more robust and evidence-based pathway to enhancing organizational communication effectiveness.

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