Putri Audia Dewi, Abdul Rasyid, Indira Fatra Deni Peranginangin

Analisis Humas PTPN IV PKS Tinjowan Dalam Mendukung Keberhasilan Program Corporate Social Responsibility (CSR) Terhadap Kebutuhan Masyarakat

Introduction

Analisis humas ptpn iv pks tinjowan dalam mendukung keberhasilan program corporate social responsibility (csr) terhadap kebutuhan masyarakat. Analisis peran Humas PTPN IV PKS Tinjowan dukung program CSR terhadap kebutuhan masyarakat. Teliti keselarasan, hambatan, dan strategi untuk CSR efektif serta berkelanjutan.

Abstract

This study aims to analyze the role of PTPN IV PKS Tinjowan's Public Relations in supporting the implementation of the CorporateSocial Responsibility (CSR) program and its relevance to meeting the needs ofthe surrounding community. The focus of the study includes identifying the types of CSR programsimplemented, their level of suitability to the needs of residents, the sustainability oftheir implementation, as well as the obstacles and strategies for overcoming them by the Public Relations department.The research method used is qualitative with a case study approachthrough interviews, observation, and documentation. The results of the studyshow that PTPN IV PKS Tinjowan has implemented a number of CSR programsin the fields of education, health, infrastructure, and social community.However, some of the programs have not fully addressed the priority needs ofthe community due to the lack of community involvement in the planning stage. In addition, there are programs that are short-term and not yet integrated with thecompany's long-term plans. The main obstacles faced by public relations includebudget constraints, weak coordination between departments, and barriers tocommunication with the community. As a solution, public relations should increase participatory approaches with residents, strengthen internal company synergy,and propose programs based on data on community needs. This studyemphasizes the importance of the role of public relations as a communication link betweencompanies and the community in realizing beneficial and sustainable CSR programs.

Review

This study provides a timely and relevant analysis of the critical role Public Relations plays in supporting the implementation and effectiveness of Corporate Social Responsibility (CSR) programs, specifically within PTPN IV PKS Tinjowan. Utilizing a qualitative case study approach, the research effectively identifies the types of CSR initiatives undertaken, their alignment with community needs, and the significant obstacles encountered by the PR department. The findings compellingly demonstrate that while programs are diverse, issues pertaining to community involvement in planning, long-term integration, budget constraints, internal coordination, and communication barriers substantially hinder their full impact and sustainability. The proposed solutions, focusing on participatory approaches and data-driven planning, underscore the practical insights derived from this investigation. A key strength of this research lies in its empirical focus on a specific organizational context, offering granular insights into the complexities of real-world CSR implementation. The qualitative methodology, employing interviews, observation, and documentation, promises a rich understanding of the dynamics between the company, its PR function, and the local community. However, while the abstract clearly outlines the identified obstacles and generic solutions, a more profound exploration in the full paper into the *root causes* of these issues – particularly the "why" behind weak inter-departmental coordination or the persistent communication barriers – would significantly enhance the analysis. Furthermore, while participatory approaches are recommended, a detailed articulation of the specific mechanisms and resources required for their effective implementation, especially in overcoming identified budget limitations, would elevate the practical utility of the proposed strategies. In conclusion, this study makes a valuable contribution to understanding the nexus between Public Relations and CSR effectiveness, particularly from a practitioner's perspective within the Indonesian context. Its emphasis on PR as a vital communication link between corporations and communities resonates strongly with contemporary discussions on stakeholder engagement and corporate accountability. The full paper would be of considerable interest to CSR managers, public relations professionals, and policymakers seeking to enhance the strategic impact and sustainability of social responsibility initiatives. Addressing the potential areas for deeper analytical exploration would further solidify its contribution to both academic discourse and professional practice in corporate social responsibility.

Full Text

Comments

You need to be logged in to post a comment.