Jose Nunes Guerra Júnior, Victória Rocco Melo

A era digital como instrumento de proteção e denúncia das ofensas ao patrimônio cultural

Introduction

A era digital como instrumento de proteção e denúncia das ofensas ao patrimônio cultural. Descubra como a era digital e as mídias sociais, como o Twitter, se tornam ferramentas poderosas para proteger e denunciar ofensas ao patrimônio cultural, com exemplo de São Paulo.

Abstract

O objetivo deste artigo é de trazer uma visão do patrimônio cultural amparado pelas mídias sociais na Era Digital em que vivemos. Através da explicação e exemplificação destes conceitos, busca-se demonstrar como isso ocorre na prática, usando ainda o exemplo do estabelecimento “Barnaldo Lucrecia”, localizado em São Paulo/SP, cujo imóvel foi descaracterizado. O caso ensejou boas discussões nas redes e é um grande expoente no que se refere ao debate sobre patrimônio cultural. O método de pesquisa adotado foi o de busca em bibliografias relacionadas ao tema, bem como na imprensa digital, em portais eletrônicos e nas mídias sociais, mais especificamente o Twitter. Através disso, pudemos perceber o grande fluxo de informação que temos hoje em dia e que, as mídias sociais, a exemplo do Twitter, podem usar desse artifício para servir como instrumento de denúncia e proteção das ofensas ao patrimônio cultural.

Review

This paper addresses a highly pertinent and contemporary issue: the role of the digital era and social media in the protection and denunciation of offenses against cultural heritage. The core objective is to illustrate how social media platforms act as instruments for safeguarding cultural patrimony, a topic of increasing importance given the rapid pace of digital communication. The authors propose to achieve this through conceptual explanation and practical examples, notably focusing on the case of "Barnaldo Lucrecia" in São Paulo, whose descharacterization generated significant online discourse. This approach promises a relevant contribution to the intersection of cultural studies, digital communication, and heritage preservation. A significant strength of this research lies in its timely exploration of the active role of digital media, particularly social networks like Twitter, in cultural heritage defense. The selection of the "Barnaldo Lucrecia" case study is particularly effective, providing a concrete and relatable example of how public outcry and discussion on social media can amplify awareness regarding heritage violations. This practical illustration moves beyond mere theoretical discourse, demonstrating the tangible impact of digital denunciation. The methodology, encompassing a review of relevant literature, digital press, and social media, is well-suited to capturing the dynamic and contemporary nature of the phenomenon under investigation, underscoring the vast information flow available today and its potential for civic engagement. While the paper effectively demonstrates the *potential* of social media as an instrument for denunciation and protection, future iterations or deeper analyses could benefit from exploring the *efficacy* and *long-term impact* of such digital activism. Moving beyond the observation that social media "can use this artifice," the work could delve into the mechanisms by which digital denunciation translates into tangible protection or policy change, rather than merely initiating discussion. Furthermore, an examination of potential challenges inherent to digital platforms, such as the spread of misinformation, the legal implications of public denunciation, or the sustainability of online engagement, would enrich the discussion. Considering a broader range of social media platforms and their unique dynamics could also offer a more comprehensive understanding of this multifaceted phenomenon.

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